equity plan

When was the last time your equity plan had a check-up?

When was the last time your equity plan had a check-up?

In the book, The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action by Dr. Jeffrey Pfeffer, he identifies the causes for why we know what we should be doing, we just don’t always DO IT! The same can be said about stock plans – we are so focused on plan administration and reporting that we forget the “forest for the trees” principle. Are company stock plans effective and are they achieving the results company management and the Board of Directors (and shareholders) envisioned when they approved the cost to offer an employee stock plan?