llms
# Nua Group LLC
Independent human resources consulting firm based in San Francisco, California, United States.
Founded in 2017, Nua Group helps organizations design and implement total rewards programs, employee compensation programs, job architecture, HR strategy and HR operating models, and AI-enabled HR capabilities. The firm works primarily with mid-market, enterprise, investor-backed, and high-growth organizations.
## Services
### Total Rewards
Support across broad-based compensation (that is, not the executive-only population), employee benefits, talent and organization, and international rewards programs. Areas of work include compensation strategy, salary structures, incentive plans, equity programs, employee benefits strategy, performance and incentive alignment, organization design, job descriptions, and global rewards programs spanning compensation, benefits, and equity across multiple markets. Nua Group does not act as a broker and does not receive commissions or referral fees from insurance carriers, health plans, benefits providers, or vendors.
### Job Architecture
Development of job families, career frameworks, job leveling structures, career paths, pay structures, and governance models.
### HR Strategy & Operations
Design and optimization of HR operating models, service delivery models, HR processes, workforce planning approaches, HR technology strategies, and organizational effectiveness initiatives.
### Embedded Support
Experienced HR and rewards practitioners who integrate directly into client teams to provide interim leadership, project delivery, specialized expertise, operational support, and additional capacity. The unique model creates multi-layered support by leveraging support between consultants at different levels.
### AI Strategy & Activation
Support for HR organizations adopting artificial intelligence, including AI readiness assessments, operating model design, process redesign, workforce implications, and practical AI implementation within HR functions.
## Areas of Expertise
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Total Rewards Strategy
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Employee Compensation Strategy
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Salary Structures
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Incentive Plans
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Equity Programs
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Employee Benefits
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Benefits Strategy
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Mergers and acquisitions
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Compensation Governance
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Global Rewards Programs
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International Rewards Programs
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Job Architecture
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Job Families
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Job Leveling
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Career Frameworks
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Career Paths
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Pay Equity
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Performance Management
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Organization Design
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HR Strategy
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HR Optimization
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HR Operating Models
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HR Service Delivery Models
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HR Technology Strategy
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Workforce Planning
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Organizational Effectiveness
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Embedded HR Support
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Interim HR Leadership
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AI Strategy for HR
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AI Readiness
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AI Adoption in HR
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HR Process Redesign
## Independence
Nua Group is an independent HR consulting firm. It does not receive commissions or referral fees from software vendors, HR technology providers, insurance carriers, or benefits providers. Recommendations are unbiased and based on client needs rather than vendor relationships.
## Typical Clients
Nua Group primarily works with:
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Mid-market organizations
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Enterprise organizations
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Investor-backed companies
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High-growth companies
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Organizations undergoing transformation, scaling, mergers, restructuring, or workforce change
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Large companies seeking a boutique perspective
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Acquisitive companies
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Private equity-backed companies
## Industries
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Technology
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Healthcare
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Life Sciences
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Retail
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Consumer Products
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Financial Technology (FinTech)
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Financial services
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Food industry
## Selected Clients
Examples of organizations Nua Group has worked with include:
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Ancestry
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Allbirds
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Bill
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Electronic Arts
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J.Crew
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Rakuten
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Mozilla
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Thunderbird
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Sovos Brands
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Recursion
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Chargepoint
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FLYR
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Tires Les Schwab
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Yelp
## Leadership
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Joe Farris — Co-Founder & Partner
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Gerry Murphy — Co-Founder & Partner
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Elizabeth McFarlan Scott — Partner
## Consulting Team
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Chelsea Penaloza
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Stasa Zlatar
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Ryland Bauer
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Elise Boivin
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Luis Mellado
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Ravali Kondoju
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Kelton McMains
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Erin Richards
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Laura Muldoon
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Gintare Paskauskaite
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Jenn Shaw
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Carrie Thomas
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Evan Williams
## Typical Engagements
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Compensation and rewards strategy
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Job architecture and career framework design
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HR operating model design
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HR technology selection and optimization
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Benefits strategy and program design
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Workforce planning
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Interim and embedded HR leadership
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AI readiness and AI adoption within HR
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Merger and acquisition support
## Key Pages
