Life of a Consultant: Orange Is the New Bold

By Michelle Dunst

We might, or might not, have Swifties among our team members, and there is one thing we cannot ignore in the pop culture world: Taylor Swift just dropped her new album, The Life of a Showgirl, and she’s draped the whole era in orange. Orange is energetic, fun, and fearless, which signals an intentional departure from softer palettes.

At Nua, we can’t help but agree with the new choice and artistic direction. Orange has been our color since day one, not just as a brand choice, but as a philosophy.

We’ve always believed in standing apart from the traditional navy and black world of consulting. Our orange says: people matter. It says: take chances, lead with heart, and don’t be afraid to stand out. So when Taylor goes orange, we see a kindred spirit. While Taylor Swift is the best person to show us all the life of a showgirl, we’d like to give everyone a peek into the life of an HR Consultant at Nua Group. 

Orange as More Than a Color

Color isn’t just visual. It has an emotional side to it. Blue might be safe and steady, but orange is bold and human. It signals warmth, creativity, and optimism. That’s the energy we bring to our work every day.

For us, orange is a daily reminder to show up differently. To advise with courage. To be more than consultants: to be trusted partners. Because helping clients make hard decisions with confidence and them knowing that we’re right there beside them is at the heart of what we do and how we do our work.

Spotting the Easter Eggs

Taylor Swift is famous for her Easter eggs: hidden clues that reward her most attentive fans. Orange was one of them, teased long before her official announcement. At Nua, we know that kind of detail is not just for fun, but it is rather meaningful.

In our world, the “Easter eggs” aren’t lyric snippets or cryptic visuals. They’re the overlooked signals inside organizations: a pattern in exit interviews, a quiet hesitation in a team meeting, or the subtle culture cues that say more than a survey ever could.

We like to think of these eggs as the hidden insights that, once uncovered, change the way leaders see their organization. They may look small on the surface, but they often hold the biggest lessons.

Our job is not to tell companies what they already know but spot what’s unsaid and help leaders act on it. Because when you spot these things and act on them, you change the story for the whole company. That’s the real “show” of consulting: showing up boldly, with empathy and insight.

The Power (and Evolution) of Brand Identity

Brand identity matters. For a company, it’s not just a logo or a tagline; it’s how people recognize you, remember you, and trust you. At Nua, orange has always been our foundation: recognizable, distinct, and unmistakably us. Like Taylor, who reinvents her image while keeping her core voice, we know that a strong identity gives us the confidence to grow.

Just as artists reinvent themselves with each new era, organizations (and consultants) evolve. What matters is being anchored enough in your core to grow into your future.

We believe in being recognizable and adaptable. At Nua, we’re not afraid to reinvent ourselves as we evolve while staying true to our core (check out our AI Strategy & Activation service that we recently launched). We hold fast to orange, but we also embrace new ideas, new technology, new challenges, and new ways of working, because our future depends on it.

This is what the Life of a Consultant looks like: we stay true to our core values, but always look forward.

Orange Is the New Bold

Taylor Swift may have just given the world a new reason to love orange, but for us, it’s always been our Easter egg: the clue to who we are and how we work.

As a fellow Pennsylvania girl, I couldn’t help but smile at our orange connection. Taylor’s path took her from Reading to the world stage. Mine took me from PA to SF, where I’m making my way as well. The scale is wildly different, of course, but the journey — the pursuit of growth, identity, and a little boldness — feels familiar.

And because orange has always been more than just a color to us, we thought we’d leave you with a few moments where nature agrees: